快讯：pi项目方邀您参与应用内投放广告的建议（4.28）

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Funding Model Update: In-app ads

Funding Model Update: In-app ads

Thanks to the Pioneers that submitted over 10,000 comments and ideas about how Pi could achieve more sustainable funding. Today’s post focuses on the most immediate avenue for building a more sustainable funding model: in-app advertising. After reviewing your previous feedback, we are moving forward with in-app ads. Below, we lay out the analysis of your feedback that helped lead to this decision and would now like to further gather your feedback on the types of ads we should implement, weighing factors such as user experience and potential ad revenue.

As we mentioned in the “Building Pi’s Funding Model” video, the most promising short-term avenue seemed to be in-app advertising because ads don’t cost money and are common in free apps. In the previous video, we requested that Pioneers leave us feedback on in-app ads. Our analysis of your feedback involved reading the many comments you submitted while factoring in the upvotes and downvotes. When it came to in-app ads, the comments were very supportive. Many Pioneers suggested that they would be willing to accommodate in-app advertising if it helped accelerate the development of the project.

One of the primary concerns expressed by Pioneers was the potential impact of ads on the user experience. Pioneers expressed a desire for ads to be not overly intrusive and have a minimal impact on the in-app experience. In order to gauge the best place to position ads in the application, we are now running a survey on the home screen of the application to gather more feedback. The options for ads placements in the survey include suggestions from the Core Team as well as suggestions that Pioneers contributed in our initial “Building Pi’s Funding Model” topic.

Once we get feedback from Pioneers about which ads they prefer in the application, we will enter into a testing period for in-app ads. This testing period will seek to strike the optimal balance between two key variables: ad revenue and impact on user experience. Advertising revenue is driven by factors like the number of views that ads receive, the number of people who click on the ads, as well as the type of ads (i.e., video ads tend to earn higher revenue than static banner ads). On the other hand, preserving user experience requires that the ads minimize their impact on the core functionalities of the app.

While there is often a tradeoff, balancing ad revenue and user experience is not always a zero-sum game. For example, one promising option is a video ad displayed when the app is loading. In this case, Pioneers would see an ad when they would otherwise be wasting time waiting for the app to load. To help us achieve this balance, take the survey on the home screen of the app. We look forward to your feedback!

翻译：资金模式更新:应用内广告

感谢 Pi 先锋提交了超过 10,000 条关于 Pi 如何实现更可持续的资助的评论和想法。今天的帖子关注的是建立一个更可持续的融资模式最直接的途径:应用内广告。回顾你以前的反馈后,我们正在推进应用广告。下面,我们制定的分析你的反馈,帮助导致这个决定,现在想进一步收集你的反馈类型的广告我们应该实现,考虑因素,如用户体验和潜在的广告收入。

正如我们在“构建 Pi 的融资模式”视频中提到的，最有前途的短期途径似乎是应用内广告，因为广告不需要花钱，而且在免费应用中很常见。在之前的视频中，我们要求开发者给我们提供关于应用内广告的反馈。我们对你的反馈进行了分析，包括阅读你提交的许多评论，同时考虑到你投的赞成票和反对票。当涉及到应用内广告时，评论非常支持。许多先驱者表示，如果应用内广告有助于加快项目的发展，他们愿意接受。

先驱者们表达的主要担忧之一是广告对用户体验的潜在影响。先驱者们表达了这样的愿望:广告不要过度侵扰用户，对应用内体验的影响也要最小。为了评估在应用程序中放置广告的最佳位置，我们现在在应用程序的主屏幕上运行一个调查，以收集更多的反馈。调查中关于广告投放的选项包括来自核心团队的建议，以及先驱者在我们最初的“构建 Pi 的融资模型”主题中提供的建议。

一旦我们从先驱者那里得到反馈，知道他们更喜欢应用程序中的哪些广告，我们就会进入应用程序内广告的测试期。这个测试期将寻求在两个关键变量之间取得最佳平衡:广告收入和对用户体验的影响。广告收入是由诸如广告的浏览量，点击广告的人数，以及广告的类型(即广告的类型)等因素驱动的。在美国，视频广告的收入往往高于静态横幅广告。另一方面，保留用户体验要求广告最小化对应用核心功能的影响。

虽然经常有权衡，平衡广告收入和用户体验并不总是一个零和游戏。例如，一个很有前途的选择是在应用程序加载时显示视频广告。在这种情况下，拓荒者将看到一个广告，否则他们会浪费时间等待应用程序加载。为了帮助我们达到这个平衡，请在应用程序的主屏幕上进行调查。我们期待您的反馈!

Pi in-app ads placement survey
We would now like to gather feedback from the community on where to place ads inside the application. Keep in mind the balance between the revenue of different ads and the impact on the user experience.

1. Where do you think is the best kind of ad to implement in the Pi app?

A brief video ad that you can skip after a few seconds during time wasted waiting for the app to load, but not every time you open the app.
A small banner ad at the bottom of the screen in place of the “Send 1Pi” button.
A brief video ad that you can skip after a few seconds BEFORE mining.
A brief video ad that you can skip after a few seconds AFTER mining.
2. Where do you think is the worst kind of ad to implement in the Pi app?

翻译：Pi 应用内广告投放调查

我们现在想从社区收集关于在应用程序中何处放置广告的反馈。记住不同广告的收入和对用户体验的影响之间的平衡。

1. 你认为 Pi 应用程序中最好的广告类型是什么?

A:一个简短的视频广告，你可以跳过几秒钟的时间浪费等待应用程序加载，但不是每次你打开应用程序。

B：屏幕底部的小横幅广告取代了“发送 1Pi”按钮。

C:一个简短的视频广告，你可以跳过几秒钟后再挖掘。

D:一个简短的视频广告，你可以在挖掘后跳出几秒钟广告。

2. 你认为 Pi 应用程序中最糟糕的广告类型是什么?

A:一个简短的视频广告，你可以跳过几秒钟的时间浪费等待应用程序加载，但不是每次你打开应用程序。

B:屏幕底部的小横幅广告取代了“发送 1Pi”按钮。

C:一个简短的视频广告，你可以跳过几秒钟后再挖掘。

D:一个简短的视频广告，你可以在挖掘后跳出几秒钟广告。